Sheet 01 / Skills
Free skills for AI agents.
01
02
03
04
05
06
07
08
09
- scorecard published
- partly meets the bar
- not yet
- standalone repo
All skills
Outbound
6 skillsIdeal customer profile, prospect lists, buying committees, prospecting emails and reply handling, with every claim sourced and compliance checked.
- Outboundv3.2.1
Reach out
Drafts B2B prospecting outreach, including cold and warm emails, LinkedIn connection notes and DMs, follow-ups and short sequences, for a named contact, an account, a list or a buying signal.
- With the skill, Haiku
- 70/77
- No skill, Haiku
- 16/23
12 tests · MIT - Outboundv1.2.1
Handle reply
Handles replies to B2B prospecting outreach.
- With the skill, Opus
- 64/64
- No skill, Opus
- 43/64
9 tests · MIT - Outboundv1.2.1
Competitor intel
Builds a competitor profile and a sales battlecard from material the user supplies, such as saved competitor pages, pricing pages, review excerpts, win/loss exports and call notes.
Meets the bar- With the skill, Opus
- 54/55
- No skill, Opus
- 45/55
8 tests · MIT - Outboundv1.2.1
ICP
Builds and maintains the ideal customer profile and buyer personas from evidence (brand memory, a customer list or CRM export, win/loss and call notes) and writes a points-based scoring rubric another skill can apply to a…
Partly meets the bar- With the skill, Opus
- 66/66
- No skill, Opus
- 48/66
9 tests · MIT - Outboundv1.2.2
Build list
Builds a scored prospect account list from data the user already has, such as CRM or database CSV exports, directory or event attendee exports, and lists of URLs.
Meets the bar- With the skill, Opus
- 70/70
- No skill, Opus
- 52/70
8 tests · MIT - Outboundv1.2.2
Map contacts
Maps the buying committee at one target account from information the user supplies, such as a saved team page, an org chart, CRM contacts, a LinkedIn export, call notes or job postings.
Meets the bar- With the skill, Opus
- 66/66
- No skill, Opus
- 52/66
8 tests · MIT
Marketing Audit
6 skillsA scored Marketing Health report for any website: positioning, acquisition, conversion, brand and measurement.
- Marketing Auditv1.2.2
Marketing audit
Audits a company's marketing from its website and public footprint and returns a scored Marketing Health report (0–100, graded A–F) across positioning, acquisition, conversion, brand and measurement, calibrated to the business…
- With the skill, Haiku
- 45/45
- No skill, Haiku
- 25/45
8 tests · MIT - Marketing Auditv1.2.1
Positioning deep dive
Runs a positioning deep dive on a company's website and writes a positioning report with the three findings that matter most, quoted evidence for each, two or three rewritten hero headlines and subheads built only from facts on…
Meets the bar- With the skill, Opus
- 55/55
- No skill, Opus
- 29/55
8 tests · MIT - Marketing Auditv1.2.2
Acquisition audit
Audits how people find a business, from its web pages and writes an acquisition report that leads with the three findings that matter most and a 48-hour / 2-week / 3-month plan.
- With the skill, Haiku
- 68/68
- No skill, Opus
- 54/68
9 tests · MIT - Marketing Auditv1.2.2
Conversion audit
Audits a website's conversion paths page by page from saved pages and returns a conversion report with the three findings that matter most, a 48-hour / 2-week / 3-month plan, a short test backlog (hypothesis, change, metric) and…
- With the skill, Opus
- 61/61
- No skill, Opus
- 38/61
8 tests · MIT - Marketing Auditv1.1.3
Brand audit
Audits how a company's brand shows up in words across the pages and channel pieces supplied (site pages, posts, emails, newsletters) and writes a brand report with the three findings that matter most, a 48-hour / 2-week / 3-month…
Does not yet meet the bar- With the skill, Opus
- 70/70
- No skill, Opus
- 50/70
9 tests · MIT - Marketing Auditv1.2.1
Measurement audit
Audits what a website can actually measure and returns a measurement report that leads with the top three findings, a 48-hour / 2-week / 3-month plan, a tracking plan (events, their parameters, which are conversions, where each…
Meets the bar- With the skill, Opus
- 56/56
- No skill, Opus
- 41/56
8 tests · MIT
Brand
4 skillsBrand memory that every skill reads, codified voice rules, an anti-AI-writing pass, and a gate that checks drafts against them.
- Brandv1.2.1
Brand memory
Sets up and maintains a brand memory, a brand/ folder of small plain-text files (offer, audiences, positioning, proof, voice, claims, competitors, senders, rules) where every fact carries a source and a status, so every other…
- With the skill, Haiku
- 50/52
- No skill, Haiku
- 35/52
8 tests · MIT - Brandv1.2.1
Brand voice codify
Builds or updates a brand's voice guide (brand/voice.md, the brand-memory format) from evidence, such as samples of its best writing, examples it dislikes, before-and-after edits a founder made to drafts, and feedback like "we…
Meets the bar- With the skill, Opus
- 62/63
- No skill, Opus
- 36/63
9 tests · MIT - Brandv1.1.1
De-slop
Removes what makes writing read as AI-generated, from empty claims and borrowed rhetorical moves down to stock words, without inventing a single detail, and catches the overcorrections (fragments, one-line paragraph stacks,…
Meets the bar- With the skill, Opus
- 41/44
- No skill, Opus
- 31/44
9 tests · MIT - Brandv1.5.1
Brand voice gate
Checks a draft before it ships and fixes it in two passes, first removing what makes writing read as AI-generated or generic, then applying the brand's own voice, words, channel rules and approved claims from brand memory, and…
Meets the bar- With the skill, Opus
- 66/67
- No skill, Opus
- 54/67
10 tests · MIT
Content Ops
6 skillsBriefs, email sequences, LinkedIn content, a pre-publish QA gate, editorial review and content audits, run as a governed workflow.
- Content Opsv1.2.1
Content brief
Turns a content request (a topic, a goal, a rough idea or a campaign need) plus brand memory into a brief a writer or another skill can work from, saved in briefs/ in the format content-qa-gate later checks the finished piece…
Partly meets the bar- With the skill, Opus
- 58/58
- No skill, Opus
- 38/58
9 tests · MIT - Content Opsv1.2.2
Content QA gate
Runs the last check on a finished content piece before it's published, such as a blog post, landing page, newsletter or article, and returns a verdict (Publish, Fix first, or Hold) with every problem located and a concrete fix.
Meets the bar- With the skill, Opus
- 53/53
- No skill, Opus
- 44/53
8 tests · MIT - Content Opsv1.2.1
Editorial review cycle
Runs the review loop on a content draft between writing and publishing.
Meets the bar- With the skill, Opus
- 63/64
- No skill, Opus
- 53/64
9 tests · MIT - Content Opsv1.2.2
Content audit
Audits an existing content library (blog posts, guides, landing pages) from what the user supplies, such as a CSV export of URLs with metrics, a sitemap or a folder of the posts, and decides for every piece whether to keep,…
Meets the bar- With the skill, Haiku
- 63/63
- No skill, Haiku
- 54/63
8 tests · MIT - Content Opsv1.2.1
Email sequence
Writes lifecycle email sequences for people who opted in or are customers, including welcome and onboarding series, nurture after a lead magnet, trial-to-paid, re-engagement, post-purchase, event follow-up and newsletters.
Meets the bar- With the skill, Opus
- 55/55
- No skill, Opus
- 46/55
8 tests · MIT - Content Opsv1.2.1
LinkedIn content
Writes LinkedIn posts for a named person or a company page from the user's own material (a point of view, a story they tell, a result, notes from a call or talk) as a single post, a short series or a carousel outline.
- With the skill, Opus
- 71/71
- No skill, Opus
- 51/71
10 tests · MIT
Paid Ads
4 skillsAudit Google Ads and Meta Ads accounts and build new campaigns and ads, with every claim sourced from brand memory.
- Paid Adsv1.2.2
Google Ads audit
Audits a Google Ads account from CSV exports (campaigns, keywords, search terms, ads, conversion actions, settings), or read-only through a connected Google Ads tool, and returns a scored report (0–100, graded A–F) with the top…
- With the skill, Haiku
- 64/64
- No skill, Opus
- 47/64
8 tests · MIT - Paid Adsv1.2.2
Google Ads build
Builds a Google Ads search campaign ready to import, or rebuilds one from a Google Ads audit's fixes list.
Meets the bar- With the skill, Opus
- 82/83
- No skill, Opus
- 64/83
9 tests · MIT - Paid Adsv1.2.1
Meta ads audit
Audits a Meta (Facebook and Instagram) ads account from the Ads Manager and Events Manager exports the user supplies (or read-only from a connected tool) and returns a scored report (0–100) that leads with the top three findings…
Meets the bar- With the skill, Opus
- 63/64
- No skill, Opus
- 44/64
9 tests · MIT - Paid Adsv1.2.1
Meta ads build
Builds a Meta (Facebook and Instagram) ad campaign ready to load, or rebuilds one from a Meta ads audit's fixes list, or checks and fixes existing ad drafts.
Partly meets the bar- With the skill, Opus
- 69/69
- No skill, Opus
- 50/69
8 tests · MIT
Team Ops
5 skillsTurn proven work into skills, map which work goes to agents, and route intake and approvals.
- Team Opsv1.2.1
Skill author
Turns work that went well into a reusable Agent Skill that meets the Bench Standard, and checks an existing skill folder before it's shared.
Meets the bar- With the skill, Opus
- 64/65
- No skill, Opus
- 45/65
8 tests · MIT - Team Opsv1.2.1
AI workload map
Maps a marketing team's work to who or what should do it, from what the user supplies (a task inventory, job descriptions, a time log or survey, process docs, the tools in use).
Meets the bar- With the skill, Opus
- 66/67
- No skill, Opus
- 38/67
8 tests · MIT - Team Opsv1.2.1
Campaign intake
Turns a messy campaign request (an email, Slack thread, meeting notes or half-filled form) into a structured intake saved in intake/, covering objective and the business result it serves, audience matched to brand memory, offer,…
Meets the bar- With the skill, Opus
- 75/76
- No skill, Opus
- 57/76
9 tests · MIT - Team Opsv1.2.1
Approval routing
Works out who has to approve a piece of marketing before it goes out, in what order and by when, and tracks where it stands.
Meets the bar- With the skill, Opus
- 65/65
- No skill, Opus
- 53/65
9 tests · MIT - Team Opsv1.2.2
Agency brief
Writes the brief a company sends to an outside agency, freelancer or contractor, and reviews what comes back.
Meets the bar- With the skill, Opus
- 74/74
- No skill, Opus
- 61/74
8 tests · MIT
Claims & Compliance
3 skillsClaims substantiation, accessibility review and disclosure checks for regulated teams.
- Claims & Compliancev1.2.2
Claims review
Reviews marketing material (web pages, ads, emails, decks, social posts, packaging and labels) for claims substantiation.
Does not yet meet the bar- With the skill, Opus
- 82/83
- No skill, Opus
- 69/83
10 tests · MIT - Claims & Compliancev1.2.1
Accessibility review
Reviews the HTML of a marketing web page, landing page or HTML email for accessibility against WCAG 2.2 level AA, and returns a recommendation with every issue tied to its success criterion, the exact element and a concrete fix.
Meets the bar- With the skill, Opus
- 72/72
- No skill, Opus
- 62/72
8 tests · MIT - Claims & Compliancev1.2.1
Disclosure check
Checks marketing content for the disclosures it needs and whether each one is clear and placed where a reader will see it, then gives the exact fix text and placement.
Meets the bar- With the skill, Opus
- 60/60
- No skill, Opus
- 51/60
9 tests · MIT
Search
1 skillSEO, GEO and AEO.
Chief of Staff
1 skillA workspace of behaviours for one leader.
02 / The method
How the Bench skills were tested
- Every skill reads one shared brand memory, traces every claim to a source, checks its own output before you see it, and knows when to push back.
- It’s tested with the skill, without it, and against the public skill it replaces, on a large model and a small one, with blind grading.
- The scorecard is published in each skill’s evals folder, including the tests it lost. Where a skill hasn’t fully cleared the bar yet, the scorecard says so.
03 / Install
Install a capability or one skill
Claude Code, one capability
/plugin marketplace add ashleahwilson/ai-marketing-bench
/plugin install outbound@ai-marketing-benchAny agent that supports Agent Skills, one skill
npx skills add ashleahwilson/ai-marketing-bench --skill reach-outEach skill page has the exact lines for that skill. The two standalone repos have their own install steps on their pages.