Single department · 3 months
Marketing AI Transformation
AI is worth having in marketing for three reasons: it grows revenue, it gets you to quality output faster, and it keeps you consistently on brand. We spend three months inside the department preparing your team to work that way — on real campaigns, led by your own people.
The behaviour we change
Speed, quality and brand stop trading against each other.
The team gets to good work faster, the brand voice holds as volume goes up, and the output points at revenue instead of activity. Your people know which work AI does, which work it doesn’t, and what good looks like in both.
Preparation, not a tool rollout.
We work through the department’s real workflows one at a time, starting with the ones closest to revenue. What’s left behind is an AI backlog your people keep adding to, and the AI Champions ready to own it.
- 01 Campaign brief to first draftredesigned
- 02 Competitor & market scanin pilot
- 03 Post-campaign reportingnext up
Marketing is where the AI pressure lands first: more output expected, faster turnarounds, and the same brand standard to hold. The teams that come out ahead won’t be the ones with the most tools. They’ll be the ones prepared to point AI at the work that moves revenue, at a speed their old process couldn’t reach, without the brand drifting one draft at a time. We spend three months inside the department getting you there: mapping the work, redesigning the workflows worth redesigning, setting the guardrails that keep the voice intact, and training AI Champions inside marketing so the capability belongs to your team, not to us.
- Audit of how the team actually works
- Brand voice & data guardrails
- Tooling set up in your stack
- Training for writers, demand gen and ops
- A live AI backlog for the department
- Pilots on real campaigns, not sandboxes
- AI Champions inside marketing
- Monthly reporting to the exec team
- An AI Dividend tied to revenue
The dividend is yours to define. Pipeline contribution, cycle time, cost per asset, campaigns shipped — we measure what you’re actually accountable for, not what’s easy to report.
The shifts, inside marketing
- Speed traded against qualityQuality output, and faster
- Brand voice drifts by authorThe voice holds, whoever drafts it
- AI pointed at the easy workAI pointed at the work that moves revenue
- Volume as the only proofA dividend you defined, tied to revenue
- Prompts kept in private tabsOne shared, sanctioned way of working
- Capability leaves when people doChampions who teach the next hire
What you leave with
- A team prepared to work this way, not one that attended training
- Faster routes to quality output on the work you do every week
- Guardrails that hold your brand voice as volume goes up
- AI Champions inside marketing who keep it moving after we leave
- A live AI backlog the team keeps adding to
- A dividend you defined, tied to revenue, measured honestly
Best fit
CMOs and VPs of Marketing carrying a revenue number with a team already at capacity, and CEOs with marketing reporting to them directly. Strongest when leadership is willing to let the work itself change, not just the tools.
Investment
One department, start to finish. The entry point into Human-Centered AI Transformation.
This is the single-department option of our Human-Centered AI Transformation program, scoped to marketing. When it works and you want the rest of the company, the multi-team engagement picks up where this leaves off.
Pricing shown reflects January 2026 rates. Final pricing is confirmed through a formal proposal and may vary based on scope, complexity, and client requirements.
Let’s have the conversation.
Book a call, and we’ll show you exactly where Marketing AI Transformation fits your business.